DNA (newspaper)
Daily News and Analysis (DNA) is a daily English newspaper published from Mumbai, Ahmedabad, Pune, Jaipur and Bengaluru in India. Launched on July 30, 2005, targeted at a young readership, DNA is India's fastest growing English newspaper[citation needed].
A high-profile advertisement campaign with the tagline ‘Speak up, it’s in your DNA’ preceded the birth of DNA, and was countered by advertisement campaigns by competitors.[1][2] The hype led to high expectations and at least for Dance with Shadows, the initial edition of the paper did not contain enough to stand out from other papers, such as big stories or high production values.[3] The newspaper competition around the time of the launch of DNA was fierce, with price cuts, hiring of staff from rival newspapers, and other competitive activity.[4][5]
DNA is owned by Diligent Media Corporation, a joint venture between media industry majors – the D B Corp Ltd. (Dainik Bhaskar) and Essel Group.[5]The paper has a liberal outlook, and supports reformists in Mumbai and across the world. Through news, views, analysis and interactivity, DNA provides readers with a composite picture of India and the world. Its interactive platforms seek to bring the reader and surfer at the centre of its news activity. DNA is known to be support hindutva parties like the BJP through its editorials and opinions which are essentially anti muslim and anti leftism . Normally many articles oncerning crime by the members of the minoity community are shown though bold headlines and terrorism especially by ' muslim ' terrorist are usually given exessive importance .